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Marriott Resorts Split Into New Brand Categories

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Following the massive merger with Starwood that was officially finalized earlier in 2016, Marriott has reorganized its brands into two distinct categories. For Marriott Vacation Club owners, the change is of little significance. Prospective owners, however, will want to get acquainted with the all-new Classic and Distinctive categories.

The addition of the former Starwood brands—including Sheraton, Westin, and St. Regis—has resulted in Marriott being the owner of 30 different brands, prompting the hotelier to reorganize their catalogue. The new categories serve to simplify the guest experience and give prospective guests and timeshare owners an immediate idea of what each property offers.

Marriott starts with two labels—Classic and Distinctive. Resorts are then split between three categories, which are called Luxury, Premium, and Select. For example, Ritz-Carlton is defined as “Classic Luxury,” and Westin is defined as “Distinctive Premium.” With Marriott planning to keep all 30 brands in its catalogue for the time being, the new brand structure will help resolve the divide between the old Marriott brands and incoming ones.

Here’s a breakdown of each category and the brands they include:

Classic

Luxury

Premium

  • Marriott
  • Marriott Vacation Club
  • Sheraton
  • Delta Hotels
  • Marriott Executive Apartments

Select

  • Courtyard by Marriott
  • Springhill Suites by Marriott
  • Four Points by Sheraton
  • Townplace Suites by Marriott
  • Residence Inn
  • Fairfield Inn & Suites
  • Protea Hotels

Distinctive

Luxury

  • Ritz-Carlton Reserve
  • The Luxury Collection
  • W Hotels
  • Bulgari Hotels & Resorts
  • Edition

Premium

  • Meridien
  • Westin
  • Autograph Collection Hotels
  • Design Hotels
  • Renaissance Hotels
  • Tribute Portfolio
  • Gaylord Hotels

Select

  • AC Hotels
  • Aloft Hotels
  • Element
  • Moxy Hotels

What it Means for Marriott Timeshare

For owners of Marriott Vacation Club or former Starwood timeshares, the brand reorganization means little. Your accommodations and club membership will remain unchanged, and you’ll still be able to make the same reservations as usual. If you’re interested in purchasing or renting a timeshare within these new brand categories, check out Marriott timeshare resales and rentals on SellMyTimeshareNow.com today!

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