The Middle East’s hottest travel destination could be poised for rapid timeshare growth. Because of a growing hotel industry, timeshare in Dubai could become more popular than ever, with the possibility of more mainstream brands opening new vacation ownership properties in the Emirate. The dazzling city is already home to thousands of hotels that total more than 100,000 rooms, and there’s nowhere to go but up.

The news of a ceaselessly growing hospitality economy in Dubai comes in advance of the highly-anticipated World Expo in 2020, which the city will be hosting. The years leading up to the event have been rife with growth elsewhere in the city too, with many attractions like cultural centers, theme parks, and entertainment venues being constructed. The event is expected to bring thousands of people to the city, and will likely spark a huge jump in tourism numbers.

Dubai Timeshare Growth is Imminent

With more hotels equaling more tourism, it’s likely that a thriving timeshare industry will soon take hold there, too. Some Dubai timeshares, like the Royal Club at Palm-Jumeirah and the Dubai Lagoon Vacation Club have already brought in a great deal of visitors successfully. However, more major players—brands like Hilton Grand Vacations, Marriott Vacation Club, and even Wyndham Vacation Ownership—haven’t created any timeshare ownership opportunities in the area.

However, doing so would bring value and increased interest in the aforementioned brands. As more architectural feats and uncanny attractions continue to make Dubai an exciting place to visit, the potential for timeshare developers to take advantage of the global eye turning towards the Middle East. Many travelers flock to the city to gaze at some of mankind’s most innovative constructs, like the Burj Khalifa or Burj Al Arab. The Dubai Mall offers an incredibly expansive center for shopping and entertainment, while Jumeirah Beach provides the classic beachside atmosphere that everyone looks for on vacation.

The rapid growth of a timeshare industry would bring even more travelers to Dubai, as timeshare occupancy rates worldwide continue to rise. A large portion of those travelers may not even own a timeshare in one of the city’s resorts, either—exchange possibilities through RCI and Interval International will also bring timeshare owners from other parts of the world to the UAE metropolis.

While the city of Dubai continues to grow its reputation as one of the world’s most unique and alluring cities, the hospitality industry will rise as well. And with it, a budding timeshare industry waits to emerge.