Vacation Innovations: Online Marketing Company's Disruption of Traditional Timeshare Marketplace Benefits Consumers
E-commerce innovators reinvent their company to modernize vacation ownership.
Orlando, FL (April 7, 2014) -- Driven by disruption. Inspired by innovation. This is the new credo for the recently reorganized online marketing company Vacation Innovations, which specializes in vacation ownership advertising, sales, rentals and brokerage services. The company sees more than 4.3 million annual visitors across their 100 websites (Google Analytics as of April 4, 2014) and owns ResortRentals.com, one of the fastest-growing and most competitively priced timeshare rental sites offering an online travel agency-style booking experience. Now, Vacation Innovations is modernizing the timeshare marketplace for consumers through three distinct brands.
Vacation Innovations chief executive officer Scott Roberts and president Chad Newbold have spent the past four years acquiring strategic domains, inventory and companies to fulfill the unmet needs of sellers, buyers and renters of timeshare interests through their brands.
In 2012, they purchased the search engine optimization-focused SellMyTimeshareNow, the largest online marketplace for timeshare sales and rentals. In 2013, the site saw 2.7 million visitors from 218 countries (Google Analytics as of April 4, 2014). Shortly after, they developed Vacation Ownership Brokerage, a licensed real estate brokerage specializing in timeshare intervals and providing an alternate solution to the for-sale-by-owner marketplace which is growing exponentially.
The company saw a total of $260 million in buyer offers in 2013, almost three times that of their closest competitor’s published performance.
Vacation Innovations recently soft-launched ResortRentals.com, a rapidly growing online booking engine exclusive to upscale timeshare vacation stays. The site places individual timeshare owner inventory into a highly discounted rental environment that’s not bound by the price parity constraints or “best price guarantee” commitments of other online travel providers.
Previous to the site’s arrival, timeshare rental involved a cumbersome 3-part process: (1) submitting an offer on a rental advertisement directly to the owner, (2) waiting extended periods for the manual process of an owner submitting, reviewing, and verifying with its resort and (3) often responding to an offer only to discover it took too long and the purchaser had moved on. The ResortRentals.com site offers users a book-it-now experience at extremely competitive rates up to 60% less per night than rates offered by direct bookings at the same resort or online travel agencies. Resorts available on the site average 500 more square feet of space than a traditional hotel room and typically offer access to specialty resort amenities like lazy river complexes, golf courses and other features. All timeshare rentals are also verified, pre-reserved and secured, giving renters the assurance of knowing the specifications and dates of the villa they reserve will be up to their expectations.
CEO Scott Roberts says of the company’s products and development, “The disruption we’re creating in the traditional timeshare marketplace isn’t out of malice, it’s out of opportunity and driven by the consumers and industry partners demanding alternative solutions. We’re taking a modern approach to timeshare by creating an active online community that’s driven by consumer demand. The key is in the execution: our growing traffic of buyers, sellers and renters of timeshare demonstrates that our marketplace is consumer-driven, satisfying a pent-up need. The result of our model is more transparency for the industry, more consumer satisfaction with timeshare and a healthy, thriving and current product.”
To join the conversation about how Vacation Innovations is reshaping the vacation ownership experience, find them on Twitter at @vacationinnova and use the hashtag #vinnovationPR.About Vacation Innovations
With offices in Orlando, FL and Exeter, NH and with more than 300 employees, Vacation Innovations includes the brands SellMyTimeshareNow, VacationOwnership.com and ResortRentals.com.
Founded in 1999, the company offers online advertising services for by-owner timeshare resales and rentals, licensed timeshare brokerage, and customized owner services to timeshare resorts, HOAs, resort developers, and timeshare management companies. In 2012, Vacation Innovations announced its strategic acquisition of SellMyTimeshareNow. The merger creates one of the world’s largest resale timeshare and vacation ownership e-marketing companies with a remarkable capacity to expand the use of next-generation technology in vacation ownership resales and vacation rentals.
For more information on Vacation Innovations, including business partnerships and investment opportunities, visit their website. See snapshots of their contemporary culture on Instagram, explore career opportunities on LinkedIn, join the conversation with their innovators on Twitter, and hear their latest news and updates via Facebook.