Following the massive merger with Starwood that was officially finalized earlier in 2016, Marriott has reorganized its brands into two distinct categories. For Marriott Vacation Club owners, the change is of little significance. Prospective owners, however, will want to get acquainted with the all-new Classic and Distinctive categories.
The addition of the former Starwood brands—including Sheraton, Westin, and St. Regis—has resulted in Marriott being the owner of 30 different brands, prompting the hotelier to reorganize their catalogue. The new categories serve to simplify the guest experience and give prospective guests and timeshare owners an immediate idea of what each property offers.
Categories: Industry News