Each resort will have different seasons. This will have a significant impact on the desirability and therefore the demand of any timeshare property. Because demand affects price and trading power within an exchange company, seasonal fluctuation is an important consideration to factor into your decision to buy, sell or rent timeshare property.
The terms "Red week," Blue week" and "Platinum Week," are drawn from this system. Resort Condominiums International (RCI) and Interval International (II) have similar ways of measuring a timeshares value and demand for exchange purposes. RCI designates its High Season Weeks as Red, its Mid Season Weeks as White, and its Low Season Weeks as Blue. II designates its High Season Weeks as Red its Mid Season Weeks as Yellow or Amber, and Low Season Weeks as Green.