It’s a big day for the Wyndham brand! Earlier this year, Wyndham Destinations, Inc. announced that it would be purchasing Travel + Leisure from publisher Meredith Corporation. In doing so, the company hopes to gain access to its global audience and 60,000 club members while offering these like-minded travel enthusiasts new products and services.
Today, the newly branded Travel + Leisure Co., formerly Wyndham Destinations, Inc., is debuting on the New York Stock Exchange as “TNL.”
Michael Brown, president and chief executive officer of Travel + Leisure Co., commented on the debut of the company:
“We are very proud to make our debut today as Travel + Leisure Co., the world’s leading membership travel company. This defining milestone in our strategic plan provides opportunities to evolve our business and expand our reach within the global leisure travel industry as one of the most trusted and influential brands in travel.”
Travel + Leisure Co., the world’s leading membership and leisure travel company, will maintain its current portfolio of brands and products. Wyndham Destinations is now the umbrella brand for their family of vacation ownership resorts. Travel + Leisure Co. itself features nearly 20 resort, travel club, and lifestyle travel brands.
Additionally, Wyndham Destinations, the largest vacation ownership company, will continue to leverage their Wyndham Rewards loyalty program, as well as Panorama, the operator of vacation exchange, membership travel, and travel technology businesses.
The new Travel + Leisure Group will feature a number of offerings including travel products and subscription travel services. More specifically, the group will offer a new website, BookTandL.com. This site will offer a planning and booking experience for leisure travelers that optimizes the incredible and interesting content produced by Travel + Leisure.
Guests can visit the website to both research and book trips, making it a one-stop-shop to learn about destinations and resorts to guide you through planning a vacation. More services and features will be added to the site in the coming months to further enhance the visitor experience.
This new site will also set the stage for the upcoming summer launch of a Travel + Leisure subscription travel club that will offer exclusive benefits and perks while traveling and staying home. Members will be able to book vacations while gaining access to exclusive amenities at featured resort properties.
Stay tuned for more industry news and updates regarding the new Travel + Leisure Co. and other vacation ownership brands!