Category Archives: Industry News Continues Growth with Rising Web Traffic

Posted by | No Comments » | Share sees record growth in website traffic in 2016

2016 was yet another year of growth for and our family of websites. In a record-breaking year, the website garnered more than 2.8 million visits from individuals interested in vacation ownership, as well as timeshare resales and rentals. Sister websites saw a rapid increase in growth as well, bringing that number to more than 5.8 million total visits.

Advanced digital marketing strategies, along with a commitment to clients seeking to sell their timeshare accommodations, contributed to the successful year. “Behind the scenes, our digital marketing experts ensure that our websites enjoy maximum visibility across multiple search engines like Google, Bing, and Yahoo,” said Scott Roberts, CEO of “Today, it’s not uncommon to see ranking #1 for a timeshare-related search query, followed immediately by one—or sometimes several—of our other websites, ensuring that when buyers and travelers search for these resorts and products, our clients’ ads are the first they find.”

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Timeshare Industry Adds Billions to Local Economies

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timeshare industry

2015 saw a great deal of jobs and tax revenue added to local economies thanks to the timeshare industry. According to reports by the American Resort Development Association (ARDA), U.S. timeshare hot spots like Florida, California, Las Vegas, and South Carolina all saw tens of thousands of new jobs and billions of dollars contributed to their economies through salaries, revenue, and tourist spending.

The statistics from 2015 are evidence of yet another year of growth for the timeshare industry, with both occupancy rates and consumer interest rising in recent years. The nation-wide impact of the growing timeshare industry in the United States totaled $79.5 billion in consumer spending, along with more than 500,000 jobs and $10 billion in tax revenue. However, the impact on local economies has been more substantial, with timeshares giving money back to communities and small businesses.

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$12.5 Million Dollars Spent On Resort Renovations on Royal Coconut Coast

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Resort renovations on Hawaii's Kauai Coast

Kauai’s Royal Coconut Coast is about to get a much deserved makeover. Four resorts on Kauai’s famed East Side are investing over $12.5 million in renovations, including improvements to its rooms, grounds, and buildings.

Since 2012, the cost of total renovation investments by the Coconut Coast Resort Association will now approach $43 million, with $9 million spent in 2014 and a combined $20 million spent in 2012 and 2013.

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Timeshare News 2016 Recap

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news review

As we ring in the year 2017, it’s always good to take the time to reflect on the year gone by. At, it’s only natural we want to take a look back on all the timeshare news that has happened within the industry. From acquisitions to new resorts, there was a full year of news! Take a look at the top five timeshare news 2016 stories that engaged and excited us.

January – Marriott Buys The Strand Hotel

Mid January, The Strand Hotel in NYC was purchased by Marriott Vacation Worldwide. This means The Strand will now be included in the desirable Marriott Vacation Club vacation ownership program. The rebranding happened as quickly as March 2016 and was opened to Marriott Vacation Club shortly thereafter.

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Marriott Resorts Split Into New Brand Categories

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marriott resorts

Following the massive merger with Starwood that was officially finalized earlier in 2016, Marriott has reorganized its brands into two distinct categories. For Marriott Vacation Club owners, the change is of little significance. Prospective owners, however, will want to get acquainted with the all-new Classic and Distinctive categories.

The addition of the former Starwood brands—including Sheraton, Westin, and St. Regis—has resulted in Marriott being the owner of 30 different brands, prompting the hotelier to reorganize their catalogue. The new categories serve to simplify the guest experience and give prospective guests and timeshare owners an immediate idea of what each property offers.

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