Starwood Vacation Ownership Gets New Name
Recently, Starwood Hotels & Resorts Worldwide announced that the Starwood Vacation Ownership group will become its own company. On June 16, Starwood filed the paperwork to create the new company and gave it the name Vistana Signature Experiences Inc.
Vistana Signature Experiences Inc. will be a different vacation club experience for current Starwood owners. While the properties will remain the same luxury destinations that are currently enjoyed, the new company will be publicly-traded, allowing Starwood to invest in more timeshare resorts.
According to Matthew Avril, CEO-Elect of Vistana Signature Experiences, “This new yet familiar name builds on our 35-year history and recognized reputation for excellence…our new look represents the exciting future opportunities that exist for our owners, associates, guests and investors as we continue to deliver exceptional experiences that our travelers have come to expect.”
Vistana Signature Experiences will introduce more vacation destinations as timeshare resorts. Westin Los Cabos, Westin Cancun, Sheraton Kauai, and Sheraton Steamboat are anticipated to transfer to a vacation ownership experience.
If you’re interested in experiencing Vistana Signature Experiences, Inc., you can get started today by buying a Starwood timeshare resale. Join Starwood Vacation Ownership today and automatically become a member of Vistana Signature Experiences, Inc. when the ownership experience becomes available!
Categories: Industry News